We didn't plan this, but as we have written before, we are trying and testing all kinds of techniques to gain awareness. And so we thought we should use our social media skills, or lack of it, and try to have a photo competition to capture how kids use our products.
There is no question now that kids can connect to our beloved Emi the Elephant. We had always felt uncertain if kids would like to associate themselves with a product that is made out of plastic with structured form as opposed to cuddly and soft animal form. Within this experience, we have proven that kids can relate to products with passive play as they are naturally born with a playful nature.